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To prepare for the Salesforce Marketing Cloud Administrator certification exam, candidates must have a strong understanding of marketing automation principles, as well as experience using Salesforce Marketing Cloud. They can also take advantage of various resources provided by Salesforce, such as online courses, study guides, practice exams, and community forums.

The Salesforce Marketing-Cloud-Administrator Exam covers a range of topics related to Salesforce Marketing Cloud, including email marketing, social media marketing, mobile marketing, advertising, data management, and analytics. Candidates will need to demonstrate their understanding of the key features and functionalities of Marketing Cloud, as well as their ability to use these tools to drive business growth and optimize marketing performance.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q144-Q149):

NEW QUESTION # 144
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A. Add Distributed Sending user
B. Remove Marketing Cloud Channel manager
C. Remove Marketing Cloud Viewer
D. Add Marketing Cloud Security Administrator

Answer: D

Explanation:
To allow the business analyst at Northern Trail Outfitters to import contact lists, the role needed is one that grants permissions for import activities. Among the options:
* B. Add Marketing Cloud Security AdministratorThis role would provide the analyst with the necessary permissions to manage data imports. The Marketing Cloud Security Administrator role includes broader permissions that encompass data management and security settings, which are required for importing contact lists.

NEW QUESTION # 145
Which three options determine when a contact could enter a journey?
Choose 3 answers.

A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. Re-entry only after exiting
E. No re-entry

Answer: A,D,E

NEW QUESTION # 146
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A. Update the Import definition to include a notification email address
B. Move the Import definition to its own automation and include a notification email address
C. Move the File Transfer to its own automation and include a notification email address
D. Update the automation to include a notification email address for Runtime Errors

Answer: A

Explanation:
To confirm the theory that the CSV file has an invalid format causing the automation to fail, the Marketing Cloud admin should C. Update the Import definition to include a notification email address. This setting allows the admin to receive notifications and a file of bad data rows when the import process encounters issues, such as invalid data formats, helping to quickly identify and resolve the format errors.

NEW QUESTION # 147
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

A. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
B. Use a third-party system to identify and delete duplicate Contact Keys.
C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
D. Strategically control the Contact Key values and tie records together across channels using this key.

Answer: D

NEW QUESTION # 148
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
D. Create three distinct Attribute Groups that link each data extension directly to Contacts.

Answer: C

Explanation:
To effectively set up a welcome journey leveraging customer data across multiple data extensions in Contact Builder:
* Single Attribute Group: Create one cohesive Attribute Group that interlinks Customers to Contacts, Orders to Customers, and Products to Orders. This setup ensures a streamlined data flow and relational integrity, crucial for targeting and personalization within the journey.
* Data Relationships: This configuration facilitates the use of data across different stages of customer interaction-from acquisition through orders to product preferences-enabling more personalized journey experiences.

NEW QUESTION # 149
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